Friday, March 3, 2017

Be Alert -- The Media

As I write this blog, I'm on a flight to Portland, OR, in a seat designed for a 7-year old.

On the back of the seat in front of me is a screen that provides multiple options for viewing films and TV shows. Thankfully, the airlines give us the option of turning off the screen of which I take advantage. After the required safety video, four ads run – one for a large hotel chain, an automobile brand, an insurance company and a recruitment service.* Gratefully, the screen went dark immediately after the fourth ad. I wonder what amount of dollars companies pay United to have their ads force-fed to the flying public?

Once in flight I noticed that the screen monitor of the passenger sitting kitty corner from me was running an ad for plastic surgery. It showed before and after shots of surgically enhanced women and men seemingly in their forties! Men beware – they are now coming after you...

Is there no public place where we can go where we are not bombarded with ads?

Today with computers, ads come into our homes and businesses – ads specifically geared for us based on what is revealed through our web searches. This is the world we now live in and it will likely continue to blossom...

For me, I plan to become increasingly alert and fine-tune and filter what I take in from the propaganda of our ever-expanding and intrusive world of media.

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*Names of companies intentionally omitted.

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